Digital strategy is the discipline of working with teams within the agency/brand to solve complex business, brand, marketing, and technology problems. You’ll lead the problem solving charge, help connect the dots between the needs, wants and desires of the customer and the business, brand and marketing goals.
You’ll work within the emerging industry of digital media, creating the strategy for a range of things – an advertising or marketing strategy, how a business could take advantage of online opportunities, or even an overall strategy for a business, product or service.
You’ll gather requirements from a range of sources (competitors, trends) – whether that’s for building a website, a new digital product, or a digital campaign.
Part of your role will be understanding those audiences in-depth, and weighing up the business and user’s requirements, to analyze all the information at hand, and set out the best way to meet both sets of needs.
Student Case Studies
Averages around £29,640.
Typically 9am – 5pm, Monday to Friday, but hours may vary depending on the project.
Most employers value experience in digital marketing, data analytics and project management.
Skills Valued by Employers
- Positive attitude
- Verbal communication
- Written communication
- Social conscience
- Developing a plan
- Time management